IVM has rejected, for now, the viral logo designed for the company by a young Nigerian due to the huge cost of rebranding. But he was rewarded!
A young Nigerian, Osuolale Farouq, became an internet sensation after a logo he designed for Nigerian indigenous automaker IVM
, Innoson Vehicle Motors, went viral last year. The frenzy heightened when the automaker publicly acknowledged Farouq’s design – creating the impression that it might be adopted by the company. The young chap has revealed that the company will not be making use of his design- for now.
Farouq is a Nigerian undergraduate and a graphic designer 
Writing on social media, Farouq said that he was invited to the Innoson manufacturing plant, and had the opportunity to meet with the company’s head, Dr. Innoson Chukwuma, at his residence in Nnewi, Anambra State. He had a one-on-one meeting with the boss, and they talked about the company. Unfortunately, Chukwuma disclosed that rebranding the company with Farouq’s design would not be feasible at this time due to the huge financial implications of the venture. However, he was commended for his efforts and was adequately compensated.
Te undergraduate urged Nigerians to support the brand by patronizing their products. He also expressed gratitude to Nigerians for their support toward him in coming this far with the company.
Farouq's journey to fame began with this epic tweet!
“The chairman commended me for a job well done on the logo. However, he mentioned that he won’t be using the logo now. He explained that this is because a rebrand is going to be a costly project for a manufacturing company like Innoson. Stating the factors, it’s“quite understandable why.
A rebrand will surely be of significant effect and can only be done if a specific target can be met *which is why the company needs every Nigerians’ support*. Not to leave out the fact that I was well-compensated, and he encouraged me to keep working, “doing what I do best – Branding.
Farouq showed Innocent Chukwumah other designs he had done for the auto firm and was promised inclusion in the event of future IVM projects. Farouq concluded: "I made new friends and got to understand how things work there too.”
>>> Check out latest auto news on Naijauto.com for more updates!
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Chris Odogwu is a Content Writer and Journalist. He holds a bachelor's degree in Mass Communication from University of Jos and a master's degree in Mass Communication from University of Lagos. His works have been published in top local and international publications including Forbes, HuffPost, ThriveGlobal, TheNextScoop and Nigeria360 among others. A member of the Nigerian Institute of Public Relations (NIPR), the thrill he gets from writing about exotic cars feels almost the same as ridin...

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